{"id":8017,"date":"2025-05-22T20:41:08","date_gmt":"2025-05-22T20:41:08","guid":{"rendered":"https:\/\/bezosworldwide.com\/?p=8017"},"modified":"2025-05-22T20:41:09","modified_gmt":"2025-05-22T20:41:09","slug":"hiring-the-right-marketing-professional-challenges-and-key-strategies","status":"publish","type":"post","link":"https:\/\/bezosworldwide.com\/?p=8017","title":{"rendered":"Hiring the Right Marketing Professional: Challenges and Key Strategies"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A skilled marketing professional can make or break a company&#8217;s brand, visibility, and customer engagement. Whether you&#8217;re hiring for a startup, a growing business, or an established company, finding the right person for your marketing team is crucial. In 2025, the landscape is more competitive than ever, with emerging digital trends, AI-driven analytics, and evolving consumer behavior demanding professionals with diverse expertise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Challenges in Hiring a Marketing Expert<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>The Digital Marketing Evolution<\/strong><br>Marketing today is vastly different from just a few years ago. Traditional strategies like print ads and billboards take a backseat to social media marketing, influencer collaborations, and AI-powered data analysis. Candidates must stay ahead of these trends to remain effective.<\/li>\n\n\n\n<li><strong>Balancing Creativity with Analytical Skills<\/strong><br>A good marketing hire needs a blend of creativity and data-driven thinking. Crafting compelling campaigns is important, but making sense of engagement metrics, user behavior, and conversion rates is just as critical. Finding someone who excels at both can be challenging.<\/li>\n\n\n\n<li><strong>Keeping Up with AI and Automation<\/strong><br>AI tools for marketing\u2014such as automated customer segmentation, personalized ad targeting, and chatbots\u2014are transforming the industry. A successful candidate must know how to leverage these technologies while maintaining authentic engagement with audiences.<\/li>\n\n\n\n<li><strong>Aligning Company Culture and Brand Messaging<\/strong><br>Not every marketer fits every company. A candidate might have great experience but struggle with representing a brand&#8217;s voice or connecting with its target audience. Hiring someone who understands and aligns with your brand&#8217;s mission is essential for long-term success.<\/li>\n\n\n\n<li><strong>Assessing Soft Skills Like Communication and Adaptability<\/strong><br>Marketing requires constant collaboration\u2014working with designers, sales teams, executives, and customers. Strong communication, adaptability, and problem-solving skills help marketing professionals thrive in dynamic environments.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Strategies for Hiring the Right Marketing Professional<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Define Clear Objectives:<\/strong> Before hiring, outline specific goals\u2014whether it&#8217;s improving brand awareness, increasing customer engagement, or boosting sales. Knowing your needs helps you find the right candidate.<\/li>\n\n\n\n<li><strong>Look Beyond the Resume:<\/strong> Portfolio reviews, case studies, and real-world examples of past work provide better insights than just qualifications. Ask candidates how they have managed challenges in previous roles.<\/li>\n\n\n\n<li><strong>Prioritize Creativity and Strategic Thinking:<\/strong> A good marketer must not only create engaging campaigns but also develop a strategy for measurable results. Look for individuals who can demonstrate their problem-solving approach.<\/li>\n\n\n\n<li><strong>Test Digital Proficiency:<\/strong> Ensure candidates are familiar with essential tools like Google Analytics, social media ad platforms, SEO strategies, and automation technologies.<\/li>\n\n\n\n<li><strong>Evaluate Cultural Fit:<\/strong> Marketing is an extension of your company&#8217;s identity. Hiring someone who truly understands and resonates with your brand will lead to more effective and authentic messaging.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Hiring the right marketing professional is more than just filling a position\u2014it&#8217;s an investment in your brand\u2019s growth and reputation. With the right strategy and careful evaluation, businesses can find a candidate who excels at both storytelling and data-driven decision-making.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A skilled marketing professional can make or break a company&#8217;s brand, visibility, and customer engagement. Whether you&#8217;re hiring for a startup, a growing business, or an established company, finding the&#8230;<\/p>\n","protected":false},"author":3,"featured_media":8018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8017","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hiring the Right Marketing Professional: Challenges and Key Strategies - Bezos Worldwide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bezosworldwide.com\/?p=8017\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hiring the Right Marketing Professional: Challenges and Key Strategies\" \/>\n<meta property=\"og:description\" content=\"A skilled marketing professional can make or break a company&#8217;s brand, visibility, and customer engagement. Whether you&#8217;re hiring for a startup, a growing business, or an established company, finding the...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bezosworldwide.com\/?p=8017\" \/>\n<meta property=\"og:site_name\" content=\"Bezos Worldwide\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=61567377104852\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-22T20:41:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-22T20:41:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bezosworldwide.com\/wp-content\/uploads\/2025\/05\/IIMK-ASMP.jpg.optimal.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kensington Worldwide\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kensington Worldwide\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bezosworldwide.com\\\/?p=8017#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bezosworldwide.com\\\/?p=8017\"},\"author\":{\"name\":\"Kensington Worldwide\",\"@id\":\"https:\\\/\\\/bezosworldwide.com\\\/#\\\/schema\\\/person\\\/649d99c631c7dea10670272f7b4d60f5\"},\"headline\":\"Hiring the Right Marketing Professional: Challenges and Key Strategies\",\"datePublished\":\"2025-05-22T20:41:08+00:00\",\"dateModified\":\"2025-05-22T20:41:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bezosworldwide.com\\\/?p=8017\"},\"wordCount\":481,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/bezosworldwide.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bezosworldwide.com\\\/?p=8017#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bezosworldwide.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/IIMK-ASMP.jpg.optimal.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/bezosworldwide.com\\\/?p=8017#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bezosworldwide.com\\\/?p=8017\",\"url\":\"https:\\\/\\\/bezosworldwide.com\\\/?p=8017\",\"name\":\"Hiring the Right Marketing Professional: Challenges and Key Strategies - Bezos Worldwide\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bezosworldwide.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bezosworldwide.com\\\/?p=8017#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bezosworldwide.com\\\/?p=8017#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bezosworldwide.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/IIMK-ASMP.jpg.optimal.jpg\",\"datePublished\":\"2025-05-22T20:41:08+00:00\",\"dateModified\":\"2025-05-22T20:41:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bezosworldwide.com\\\/?p=8017#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bezosworldwide.com\\\/?p=8017\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bezosworldwide.com\\\/?p=8017#primaryimage\",\"url\":\"https:\\\/\\\/bezosworldwide.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/IIMK-ASMP.jpg.optimal.jpg\",\"contentUrl\":\"https:\\\/\\\/bezosworldwide.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/IIMK-ASMP.jpg.optimal.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bezosworldwide.com\\\/?p=8017#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bezosworldwide.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hiring the Right Marketing Professional: Challenges and Key Strategies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bezosworldwide.com\\\/#website\",\"url\":\"https:\\\/\\\/bezosworldwide.com\\\/\",\"name\":\"Stratosphere Worldwide\",\"description\":\"Bezos Worldwide \u2013 Global Recruitment &amp; Executive Search Company\",\"publisher\":{\"@id\":\"https:\\\/\\\/bezosworldwide.com\\\/#organization\"},\"alternateName\":\"Stratosphere\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bezosworldwide.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bezosworldwide.com\\\/#organization\",\"name\":\"Kensington Worldwide\",\"alternateName\":\"Kensington\",\"url\":\"https:\\\/\\\/bezosworldwide.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bezosworldwide.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/bezosworldwide.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/cropped-Logo512.png\",\"contentUrl\":\"https:\\\/\\\/bezosworldwide.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/cropped-Logo512.png\",\"width\":512,\"height\":512,\"caption\":\"Kensington Worldwide\"},\"image\":{\"@id\":\"https:\\\/\\\/bezosworldwide.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/profile.php?id=61567377104852\",\"https:\\\/\\\/www.instagram.com\\\/hathawayworldwide\\\/\"],\"description\":\"Official website of Kensington Worldwide \u2013 your trusted partner in international recruitment, talent acquisition and executive search.\",\"email\":\"info@kensingtoninternational.co\",\"telephone\":\"646-693-3776\",\"legalName\":\"Kensington Worldwide\",\"foundingDate\":\"1981-07-24\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"51\",\"maxValue\":\"200\"},\"publishingPrinciples\":\"https:\\\/\\\/bezosworldwide.com\\\/?page_id=6445\",\"ownershipFundingInfo\":\"https:\\\/\\\/bezosworldwide.com\\\/?page_id=6464\",\"actionableFeedbackPolicy\":\"https:\\\/\\\/bezosworldwide.com\\\/?page_id=6464\",\"correctionsPolicy\":\"https:\\\/\\\/bezosworldwide.com\\\/?page_id=6627\",\"ethicsPolicy\":\"https:\\\/\\\/bezosworldwide.com\\\/?page_id=6445\",\"diversityStaffingReport\":\"https:\\\/\\\/bezosworldwide.com\\\/?page_id=8134\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bezosworldwide.com\\\/#\\\/schema\\\/person\\\/649d99c631c7dea10670272f7b4d60f5\",\"name\":\"Kensington Worldwide\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bezosworldwide.com\\\/wp-content\\\/litespeed\\\/avatar\\\/f538b77d11c4038ab64bc2c48e5daa47.jpg?ver=1784171600\",\"url\":\"https:\\\/\\\/bezosworldwide.com\\\/wp-content\\\/litespeed\\\/avatar\\\/f538b77d11c4038ab64bc2c48e5daa47.jpg?ver=1784171600\",\"contentUrl\":\"https:\\\/\\\/bezosworldwide.com\\\/wp-content\\\/litespeed\\\/avatar\\\/f538b77d11c4038ab64bc2c48e5daa47.jpg?ver=1784171600\",\"caption\":\"Kensington Worldwide\"},\"url\":\"https:\\\/\\\/bezosworldwide.com\\\/?author=3\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Hiring the Right Marketing Professional: Challenges and Key Strategies - Bezos Worldwide","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bezosworldwide.com\/?p=8017","og_locale":"en_US","og_type":"article","og_title":"Hiring the Right Marketing Professional: Challenges and Key Strategies","og_description":"A skilled marketing professional can make or break a company&#8217;s brand, visibility, and customer engagement. Whether you&#8217;re hiring for a startup, a growing business, or an established company, finding the...","og_url":"https:\/\/bezosworldwide.com\/?p=8017","og_site_name":"Bezos Worldwide","article_publisher":"https:\/\/www.facebook.com\/profile.php?id=61567377104852","article_published_time":"2025-05-22T20:41:08+00:00","article_modified_time":"2025-05-22T20:41:09+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/bezosworldwide.com\/wp-content\/uploads\/2025\/05\/IIMK-ASMP.jpg.optimal.jpg","type":"image\/jpeg"}],"author":"Kensington Worldwide","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kensington Worldwide","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bezosworldwide.com\/?p=8017#article","isPartOf":{"@id":"https:\/\/bezosworldwide.com\/?p=8017"},"author":{"name":"Kensington Worldwide","@id":"https:\/\/bezosworldwide.com\/#\/schema\/person\/649d99c631c7dea10670272f7b4d60f5"},"headline":"Hiring the Right Marketing Professional: Challenges and Key Strategies","datePublished":"2025-05-22T20:41:08+00:00","dateModified":"2025-05-22T20:41:09+00:00","mainEntityOfPage":{"@id":"https:\/\/bezosworldwide.com\/?p=8017"},"wordCount":481,"commentCount":0,"publisher":{"@id":"https:\/\/bezosworldwide.com\/#organization"},"image":{"@id":"https:\/\/bezosworldwide.com\/?p=8017#primaryimage"},"thumbnailUrl":"https:\/\/bezosworldwide.com\/wp-content\/uploads\/2025\/05\/IIMK-ASMP.jpg.optimal.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bezosworldwide.com\/?p=8017#respond"]}]},{"@type":"WebPage","@id":"https:\/\/bezosworldwide.com\/?p=8017","url":"https:\/\/bezosworldwide.com\/?p=8017","name":"Hiring the Right Marketing Professional: Challenges and Key Strategies - Bezos Worldwide","isPartOf":{"@id":"https:\/\/bezosworldwide.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bezosworldwide.com\/?p=8017#primaryimage"},"image":{"@id":"https:\/\/bezosworldwide.com\/?p=8017#primaryimage"},"thumbnailUrl":"https:\/\/bezosworldwide.com\/wp-content\/uploads\/2025\/05\/IIMK-ASMP.jpg.optimal.jpg","datePublished":"2025-05-22T20:41:08+00:00","dateModified":"2025-05-22T20:41:09+00:00","breadcrumb":{"@id":"https:\/\/bezosworldwide.com\/?p=8017#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bezosworldwide.com\/?p=8017"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bezosworldwide.com\/?p=8017#primaryimage","url":"https:\/\/bezosworldwide.com\/wp-content\/uploads\/2025\/05\/IIMK-ASMP.jpg.optimal.jpg","contentUrl":"https:\/\/bezosworldwide.com\/wp-content\/uploads\/2025\/05\/IIMK-ASMP.jpg.optimal.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/bezosworldwide.com\/?p=8017#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bezosworldwide.com\/"},{"@type":"ListItem","position":2,"name":"Hiring the Right Marketing Professional: Challenges and Key Strategies"}]},{"@type":"WebSite","@id":"https:\/\/bezosworldwide.com\/#website","url":"https:\/\/bezosworldwide.com\/","name":"Stratosphere Worldwide","description":"Bezos Worldwide \u2013 Global Recruitment &amp; Executive Search Company","publisher":{"@id":"https:\/\/bezosworldwide.com\/#organization"},"alternateName":"Stratosphere","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bezosworldwide.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bezosworldwide.com\/#organization","name":"Kensington Worldwide","alternateName":"Kensington","url":"https:\/\/bezosworldwide.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bezosworldwide.com\/#\/schema\/logo\/image\/","url":"https:\/\/bezosworldwide.com\/wp-content\/uploads\/2024\/10\/cropped-Logo512.png","contentUrl":"https:\/\/bezosworldwide.com\/wp-content\/uploads\/2024\/10\/cropped-Logo512.png","width":512,"height":512,"caption":"Kensington Worldwide"},"image":{"@id":"https:\/\/bezosworldwide.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/profile.php?id=61567377104852","https:\/\/www.instagram.com\/hathawayworldwide\/"],"description":"Official website of Kensington Worldwide \u2013 your trusted partner in international recruitment, talent acquisition and executive search.","email":"info@kensingtoninternational.co","telephone":"646-693-3776","legalName":"Kensington Worldwide","foundingDate":"1981-07-24","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"51","maxValue":"200"},"publishingPrinciples":"https:\/\/bezosworldwide.com\/?page_id=6445","ownershipFundingInfo":"https:\/\/bezosworldwide.com\/?page_id=6464","actionableFeedbackPolicy":"https:\/\/bezosworldwide.com\/?page_id=6464","correctionsPolicy":"https:\/\/bezosworldwide.com\/?page_id=6627","ethicsPolicy":"https:\/\/bezosworldwide.com\/?page_id=6445","diversityStaffingReport":"https:\/\/bezosworldwide.com\/?page_id=8134"},{"@type":"Person","@id":"https:\/\/bezosworldwide.com\/#\/schema\/person\/649d99c631c7dea10670272f7b4d60f5","name":"Kensington Worldwide","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bezosworldwide.com\/wp-content\/litespeed\/avatar\/f538b77d11c4038ab64bc2c48e5daa47.jpg?ver=1784171600","url":"https:\/\/bezosworldwide.com\/wp-content\/litespeed\/avatar\/f538b77d11c4038ab64bc2c48e5daa47.jpg?ver=1784171600","contentUrl":"https:\/\/bezosworldwide.com\/wp-content\/litespeed\/avatar\/f538b77d11c4038ab64bc2c48e5daa47.jpg?ver=1784171600","caption":"Kensington Worldwide"},"url":"https:\/\/bezosworldwide.com\/?author=3"}]}},"_links":{"self":[{"href":"https:\/\/bezosworldwide.com\/index.php?rest_route=\/wp\/v2\/posts\/8017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bezosworldwide.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bezosworldwide.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bezosworldwide.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bezosworldwide.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8017"}],"version-history":[{"count":0,"href":"https:\/\/bezosworldwide.com\/index.php?rest_route=\/wp\/v2\/posts\/8017\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bezosworldwide.com\/index.php?rest_route=\/wp\/v2\/media\/8018"}],"wp:attachment":[{"href":"https:\/\/bezosworldwide.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bezosworldwide.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bezosworldwide.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}